Story behind Teddy Bear

This Teddy Bear winked at us impishly for the first time in 1998, after Hans-Ewald Reinert dreamt up the Teddy Bear sausage for his own children. Since then, it has conquered our hearts. Parents quickly learnt that their children’s well-being is at the heart of our high-quality Teddy Bear sausage, and these Teddy Bears soon became friends with millions of families in Germany and beyond. “Just like my son and daughter, our Teddy Bears seems to be slowly growing up,” explains Hans-Ewald Reinert. And he’s not wrong. Nowadays, our Teddy Bear sausage is no longer eaten by children and families alone. Our high-quality Teddy Bear products taste good no matter how old you are.

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